I build the AI systems behind your go-to-market team.
I'm Manika Gupta. I design and build AI-enabled GTM engines that take over your team's repeatable marketing and sales workflows — and I advise on the strategy and action plans that should sit around them, tailored to where your business actually is in the market.
Ten years of GTM work, now built into software.
I work at the intersection of go-to-market strategy and AI implementation. Most consultants hand you a plan and leave the execution to your team. I do both: I diagnose where your marketing and sales workflows are burning time, design the plan to fix it, and then build the actual AI-enabled tools that carry it out — lead qualification, outreach sequencing, reporting, campaign operations, and the rest of the repeatable work that shouldn't need a human doing it manually every day.
The result is a GTM function where your team spends its time on strategy, relationships and judgment calls — the parts that genuinely need a person — while the systems handle everything that repeats.
What I do
Three ways I plug into a business, depending on how much of the build you want to hand off.
AI-enabled GTM engines
I build the specific automations your team is currently doing by hand — lead scoring and routing, outreach sequencing, reporting roll-ups, campaign operations — so the repeatable work runs on its own and your team only steps in for the exceptions.
GTM strategy & action plans
I audit your current funnel, tooling and data to find exactly where time and revenue are leaking, then turn that into a specific, sequenced action plan your team can execute — built for where your business actually is, not a generic playbook.
Embedded advisory
For teams that want ongoing input, I work alongside your marketing and sales leaders as the AI and GTM lead — in the room for the decisions, not just delivering a report and moving on.
How I help businesses
The same four-stage process, whether the engagement is a single automation or a full GTM rebuild.
Diagnose
Audit your current GTM motion, tooling and data to find where time and revenue are actually leaking.
Design
Map the specific workflows worth automating, and the strategy that should sit around them.
Build
Build and integrate the AI tools and automations directly into your existing stack.
Operate
Hand over a system your team can run day to day, with the playbooks to keep improving it.
Get in touch
Tell me a bit about your business and where GTM is slowing you down. I read every message myself.